The Everyday Cheeky
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The Everyday Cheeky - Butter
your underwear deserves better
You care about your skin, your wellness, your rituals. We’re pioneering care for your most intimate parts.
Powered by UNDERskin™
Prebiotics and probiotics, infused into the fabric, transferring to your skin all day. Supports your microbiome. Strengthens your skin barrier. Promotes a healthier appearance. 100% biobased. Developed in Switzerland.
Twice the softness of cotton
Our underwear is made from TENCEL™ Modal—sustainably derived from trees and twice as soft as cotton. Gentle on the skin and made to feel like nothing at all.
Let your ____ breathe freely
TENCEL™ fibers are unfavorable for bacteria growth. They wick away moisture and keep you fresh through the day. Designed to help reduce the risk of unwanted infections.
OEKO-TEX Certified
OEKO-TEX® certified —clean, non-toxic with no harmful substances
set apart by design
TENCEL™ modal antimicrobial fabric derived from trees
Prebiotics + probiotics infused in the fabric for a healthier skin microbiome
Tested by real women, with over 1,000 five-star reviews
Engineered for optimal airflow and breathability
A 2cm extra-long gusset for everyday protection
Soft leg elastics designed to eliminate digging in
frequently asked questions
The Everyday Brief offers full coverage on the back with a wider side panel. The Everyday Cheeky has a narrower back panel that sits higher on the cheek and leg, giving a more sculpted, flattering shape with moderate coverage. If you want maximum comfort and coverage, choose the Brief. If you want something that enhances your shape with a bit less fabric, the Cheeky is your pick.
The Everyday Cheeky has less VPL than the Everyday Brief thanks to its narrower back panel. Under jeans, skirts, and mid-weight fabrics it’s virtually invisible. Under very thin or light-colored, body-hugging fabrics, a thong will give a cleaner line.
Our Everyday Collection is treated with HeiQ Skin Care™ — Swiss synbiotic technology that supports your skin's microbiome through fabric-to-skin contact. Underwear that works like skincare. It's a cosmetic treatment that promotes promotes healthy skin appearance, not a medical product, it doesn't diagnose, treat, or prevent disease.
No, it's already built in. HeiQ Skin Care™ is embedded directly into the fabric during production, so it's working from the very first wear. No creams, sprays, or steps required.
No change to handfeel, breathability, colour, or fit, it feels exactly like the Everyday you already love. Non-irritant, human skin patch tested, and all ingredients INCI-listed.
The Everyday Cheeky provides more coverage than a thong but less than the Everyday Brief. If you’re used to full-coverage briefs, the Everyday Cheeky will feel a little more open at the back. If that’s a concern, try both — we offer free exchanges so you can find your favourite.
We’re focused on making the best underwear possible. Bralettes are currently in development— sign up to our mailing list to be the first to know when they launch.
Our core colours such as Black and Sand are always available and restocked regularly. Fashion colours and seasonal drops are limited edition — once they sell out, they won't be coming back. If you spot a color you love, we'd recommend grabbing it before it's gone. Follow us on social orsign up to our mailing list to be the first to know when new color drops land.
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